Businessman Yesung

 Yesung has Mouse & Rabbit Cafe and Why Style glasses store. The business need a marketing mix.

What is marketing mix ???

The definition that many marketers learn as they start out in the industry is :
Putting the right product in the right place, at the right price, at the right time.

The marketing mix is traditionally known as the four P's : price, place, product, and promotion. But these days, many include three more elements (people, process, and physical evidence) make it the seven P's.

Price.
There are many ways to price a product, and the price can be different in order to appeal to different segments of markets.

Place.
This is also known  as the channel, distribution channel or intermediary. It is mechanism through which goods and services are moved from the company to the cunsumer.

 Product.
A product is not simply the tangible, physical entity that may be bought or sold - it is also the ideas and emotions associated with the product.

Promotion.
This can be personal selling, direct mail, sponsorship, and advertising.

People.
People are the most important element of any service or experience. Staff training and customer service are the 'people' part of marketing mix.

Process.
The process is what the customer participates in the different points during their experience with a product or service. For example' when you book a flight on the internet, first you visit the website. Then, you enter information about the destination. Then, you book the flight. Lastly, at the airport you chek in the desk, and get on your flight. This is all part of marketing process.

Physical Evidence.
Physical evidence includes all the thing associated with the product or company, the packaging, internet sites, brochures, logos, building, business card, etc.

Thank You Friends.,. :)